Why are super cars so expensive?
You might want to drive one of these luxurious super cars these days. I mean, they’re fancy and fast.. right? Yes! BUT- are they all fun and games? No.. Owning one certainly isn’t (unless you makes gobs of money). Supercars can run you up to 20k, or 50k EVERY TIME you drop it off at the shop! The Bugatti tires only last 10 minutes at 260mph with a new set costing tens of thousands of dollars. OH and every two tire cycles you have to replace the rims that can cost up to 50k! Ferrari’s are no joke either, changing the spark plugs sometimes requires the entire engine to be removed! Just rent an exotic supercar instead!
That’s why you should just rent a supercar. Renting a super car may cost a thousand or so a day but you don’t need to have that half mil stacked up before you go to take your first test drive. There’s many advantages to just renting a supercar for the weekend.
First, you are certainly right in that there’s no point in purchasing a car this superb. I Could not agree with you more. Same goes for other ostentatious goods, and breast augmentation or another type of plastic surgery, expensive watches and jewelry. We just do not require these things – it is all driven by lust. Don’t even think about trying to fix a supercar by yourself. You’d probably need a 10,000 dollar Autologic bluebox just to read the OBDII computer codes.
Of course, this isn’t a need based situation, this is a want situation, and for a wealthy person, a $250k+ super car is a “cheap toy” that will be a blast to drive while also sparking envy in others.
Now, as for why they cost so much:
- Limited production. When you design a powertrain (or a frame or an interior), you’re going to spend $100’s of millions on testing, emissions certification, R&D, etc. If you have to spread that cost out over a small production run, the price of each vehicle will be very high. Same goes for the cost of the factory, all the staff, etc.
- Higher cost of materials. Just about every component in the average super car is substantially different than a similar component in a mass-market car. Carbon fiber roofs and hoods, exotic leather, Z-rated super-low-profile tires, forged rims, titanium suspension and exhaust components, etc.
- Marketing/branding costs. Most super car manufacturers are active in racing, and racing is absurdly expensive. While vehicle sponsors pay many of the costs of a race program, it’s a safe guess that the average super car buyer supports that race program too.